This is the course catalog for the current academic year. When you have finished click the BACK button on your browser or the Return to CLASS-Web link at the bottom of the page
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This is the course catalog for the current academic year. When you have finished click the BACK button on your browser or the Return to CLASS-Web link at the bottom of the page |
| Marketing |
| MKTG 50 | Introduction to Marketing | 3.00 Units | ||
| Marketing as a value exchange process involving all societal members; an overview of product development, pricing, placement, and promotion; Target markets including the demographic and behavioral dimensions of markets; analyses of marketing placement and pricing strategies and the social, cultural, economic, competitive and legal factors affecting marketing mix decisions. Recommended Course Preparation: Eligibility for college-level composition (ENG 1A, ENG 1AEX, or ESL 1A) as determined by college assessment or other appropriate method | ||||
| College: Las Positas College | ||||
| Division: BSSL | ||||
| MKTG 56 | Marketing Strategies | 3.00 Units | ||
| Current marketing trends, strategies, and techniques. Introduction to online and social media marketing. The promotional process and techniques in the development of effective content creation and branding. Advanced theories, principles, and practices of customer service, customer loyalty, and the customer experience. | ||||
| College: Las Positas College | ||||
| Division: BSSL | ||||
| MKTG 61 | Professional Selling | 3.00 Units | ||
| Principles and techniques involved in selling products, ideas, and/or services. Focus is on building relationships with others, identifying the reasons a purchase decision may be made. Includes buying motives, communication options, developing commonalities, sales call planning, ethics, follow-up contacts, and customer service. Interactions for face-to-face and online encounters; professional and technical products; consultants; and anyone wanting to improve their interactions with others. | ||||
| College: Las Positas College | ||||
| Division: BSSL | ||||
Last Updated 10/22/2024 13:11